David said of the collaboration:
"I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around €16 million (£14.1 million), and after the campaign in 2008 it went up to €31 million (£38.7 million), in 2008. It proved to me that there is a real market for good-looking, well-made men's bodywear. With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result. I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again."
H&M are really bashing out the collaborations lately aren't they? Beckhams's boxers launch in H&M stores on valentines day, so you have between now and then to get your boyfriend looking like Beckham in order for you to not cry of dissappointment when he wears them.